internet macintosh user group!

April 2015 iMug Meeting
On the way down: Blockbusters, Borders...Moving Up: Netflix, Apple, Bookworld—Staying relevant in a rapidly changing technology landscape

Presenter: James Webber, CEO Bookworld

"Bookworld an Unexpected Journey" explains what happened to Borders Australia and how Bookworld became Australia's largest online book retailer in just over 2 years.

The book retail industry has been highly impacted by digital disruption. Bookworld focused on their value proposition to define how they could provide the best experience possible, and in only 2 years has managed to become Australia's largest online bookstore.

• Leveraging your core assets to create differentiation
• Building your CVP
• Breaking into the hearts and minds of consumers
• Acquisition and retention strategies
• Taking on the big guys

Also see article by Paul Breen, The Importance of Relevancy